I think that this logo creates a fair representation of the band to attract the primary target audience, with the smoke exemplifying his youthful destructive nature. However, I feel it is a little too monochromatic, gothic even, disregarding the upbeat side of Freddy's image. Additionally, it doesn't use a picture of our artist, which is essentially the product it is promoting - although this isn't particularly a problem as the logo currently accompanies photos of our artist (eg the website, Facebook page etc).
My main problem with this logo is that although the design format is satisfying, it actually says very little about our artist. Its colour, natural complimentary shades of brown, promote a somewhat folk-ish representation, and the modern looking font is clean to the point of clinical, providing a differing take on the messy, lo-fi and furious demeanor of his music/lyrics.
On the other hand, this logo is an extremely successful amalgamation of the two previous attempts. The two fonts provide an interesting and obvious contrast, with the serif, uppercase style of 'Freddy' juxtoposing the hurried, handwritten style of 'the letdowns'. The layout of the logo remains much unchanged from our primary idea, although I much prefer this style ampersand as it could be seen as either the letter 'f' or as similar to a treble clef, which is a much more subtle motif for our audience than the frankly repellent image of smoke. Ultimately, I believe this logo is much more recognisable as a brand image for the band, and will therefore help promote the marketable brand.
