Our Magazine Advertisment


I think that this magazine advert would be successful, as it incorporates many key features to help promote the album in the eyes of the audience. The image used is exactly the same as the album artwork (as well as a scene in the video) that fans will be able to see on shop shelves/in digital stores, creating a unifying brand immediately recognisable, even to the point of subconscious saturation if the campaign is spread wide enough. This is ensured through the use of a recognisable font/logo for the band name (and album title), associating the words with a visual style creating a sense of continuity across all forms of the marketing campaign.

It includes many conventional characteristics of an advert, such as a mention of positive critical approval as well as a general comment from the promoter ("unbelievable debut album"). Similarly, a mention of the lead single is used to allow the target audience to research and judge for themselves whether or not they will buy the album after listening to that song or watching the video. Also, the promise of a 'summer tour' acts as a baited hook for the audience, as it signifies a promise that the release of this album is not a conclusion of Freddy's work, but the launch of his career, encouraging people to buy the album now to be prepared for his activity in the future - essentially forcing the audience to become involved in the life and career of the artist. This is encapsulated by the central use of Freddy's face, encouraging market acceptance of the star image.

Finally, in bold print at the bottom of the poster is the release date. This will build up anticipation for the album, as well as inciting a large number of purchases the week of release (depending on the relative success of the promotional campaign), hopefully pushing the album into the album charts, resulting in higher commercial success.