As the editing process draws to a close, we thought we should reflect upon how well our video fits in the with genre of the music, and how it meets the expectations of that audience. We first noted the similarities between our video and others from the genre, and after having avoided it during the planning phase (for feat of directly reproducing), we looked at Jamie T's actual videos [
website link] to see if they are similar too:
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| Jamie T - Sticks and Stones Official Music Video |
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| Our Music Video (Jamie T - Ike and Tina) |
We also considered how our video targets our primary audience demographic. The lifestyle we depict is clearly relatable for the young audience demographic, which creates a key link between the audience and the artist, which is highlighted through the fashionable costume styles. Through this, we determined that our product was indeed on the way to becoming successful in being accepted into the genre and the representation of our artist being accepted by the target audience.
