We began by quickly creating a slightly disjunctive narrative idea for the Little Red Riding Hood brief given to us, and sketched out a full storyboard. We then removed roughly half of the frames at random, creating a fragmented narrative with lots of space for other shots, such as cutaways or other elements. This slightly montage-esque technique, with some elements of narration and a chaotic (on paper at least) storytelling style is extremely conventional for a generic music video.
- However, we noted that not all music videos go along with these conventions, such as the all-performance videos that are all performance, or videos that present a Hollywood continuity-style narrative film