-Has significant impact on meaning!
-Everything; camera movement, angle, distance, shot type, framing etc, can be used to construct meaning, (and should be analysed accordingly).
-Movement can follow/accompany movement of performers to create a more dynamic feel to an otherwise static sequence.
Editing:
-Fast-cut discontinuity montage style is most common, ensuring multiple viewings by audiences/consumers to see all images.
-Some may use slow place and gentle transitions to establish mood (eg for ballads).
-Pace can be varied to match the song elements (tempo, rhythm etc), and ultimately to sustain interest.
-Unconventional, one take videos can be quite interesting, such as the surrealist video for Radiohead's 'Knives Out':
Special Effects
-SFX are not used to create an illusion of reality (like in film), but to make an interesting image.
-They offer different kinds of pleasure for the audience by playing with images.
-However, they can look cheap and outdated, or tacky if overused/used inappropriately/used badly.
The Close-Up
-Due to size of TV screens!
-Create sense of intimacy for viewer.
-And, more importantly, it emphasises the commodity (the artist) being promoted.
